Task
Create a character profile for the characters in your film.
First read the notes below and use page 82 of the link below to find out more
Phil Parker (The Art and Science of Screen writing) suggests all characters in any dramatic form have three essential aspects :
Outer presence – ‘dominant impression’
Inner presence – ‘dominant attitude’
Context – ‘world of the character’
Dominant Impression – created by the character, dependent upon age, sex, mannerisms, physical appearance, clothes, grooming, movement, style of speech etc.
Dominant attitude – of the character is based on their intelligence, knowledge, personality, temperament, likes, dislikes, beliefs, fears, goals, self image etc.
The world of the character – based on relationships with friends, colleagues, lovers, cultural background – class, education, place of birth, ethnicity, personal history- significant events in their life / their personal ‘back story’
Tuesday 15 November 2011
AS film poster
Task 1
As part of your AS production work you need to produce a film poster for your new film.
Posters occupy a space between art and advertising. They have a clear commercial purpose - to promote an event or product - but they also have artistic value. People buy them and hang them on their walls. Museums have whole galleries devoted to poster art. When creating a poster it is important that you consider both how well it fulfils its purpose (ie promotion) as well as its aesthetic value. ("aesthetic value" means their value as artistic creations.)
Parts of the film poster:
Main and secondary images
Use of colour
Credit block
Typograhy
Layout
Quotes from 'expert witnesses' - critics?
Tagline
Task 2 - Analyse your film poster
When analysing a poster, you should consider the following broad questions before you start to focus on the details:
What are the main colours used in the poster and what do they connote?
What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?
What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?
Are the messages in the poster primarily visual, verbal, or both?
Who do you think is the intended audience for the poster?
Given that all movie posters have the same purpose - to get audiences to go see a movie - what persuasive techniques are used by the poster?
Which genre conventions are referred to?
Is a star used as a USP (unique selling point)?
Are "expert witnesses" (ie critics) quoted?
What pleasures (gratifications) are promised by the poster?
How is attention gained (humour, shock, surprise)?
How does the tagline work? (humour, pun, alliteration etc?)
Production Constraints
The poster can also give you important information about the production context of the movie:
How much does the poster tell you about the institutional context of the movie's production?
How important is this information on the poster (think about information hierarchies)?
How important a part of the whole marketing campaign is the poster? Where is the poster placed?
How expensive was this poster to produce?
Critical Evaluation
Finally, you have to pass judgement on the poster.
Is it an effective poster? Why?
Taken from http://asanda2filmstudies.blogspot.com/2007/12/analysing-film-posters.html
As part of your AS production work you need to produce a film poster for your new film.
Posters occupy a space between art and advertising. They have a clear commercial purpose - to promote an event or product - but they also have artistic value. People buy them and hang them on their walls. Museums have whole galleries devoted to poster art. When creating a poster it is important that you consider both how well it fulfils its purpose (ie promotion) as well as its aesthetic value. ("aesthetic value" means their value as artistic creations.)
Parts of the film poster:
Main and secondary images
Use of colour
Credit block
Typograhy
Layout
Quotes from 'expert witnesses' - critics?
Tagline
Task 2 - Analyse your film poster
When analysing a poster, you should consider the following broad questions before you start to focus on the details:
What are the main colours used in the poster and what do they connote?
What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?
What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?
Are the messages in the poster primarily visual, verbal, or both?
Who do you think is the intended audience for the poster?
Given that all movie posters have the same purpose - to get audiences to go see a movie - what persuasive techniques are used by the poster?
Which genre conventions are referred to?
Is a star used as a USP (unique selling point)?
Are "expert witnesses" (ie critics) quoted?
What pleasures (gratifications) are promised by the poster?
How is attention gained (humour, shock, surprise)?
How does the tagline work? (humour, pun, alliteration etc?)
Production Constraints
The poster can also give you important information about the production context of the movie:
How much does the poster tell you about the institutional context of the movie's production?
How important is this information on the poster (think about information hierarchies)?
How important a part of the whole marketing campaign is the poster? Where is the poster placed?
How expensive was this poster to produce?
Critical Evaluation
Finally, you have to pass judgement on the poster.
Is it an effective poster? Why?
Taken from http://asanda2filmstudies.blogspot.com/2007/12/analysing-film-posters.html
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